Common Projects seems to have a great long-term vision, creating simple and timeless products. Their current website doesn’t represent well their truly brand values. This concept E-Commerce pretend to represent my vision and the way I think the brand should look and feel.
To design an E-Commerce, representing in a more meaningful way their brand values.
In this concept project I started to think first in the goals. The main goals are to create an E-Commerce that represents the quality of their physical products, represent their brand values and create a more meaningful digital presence of the brand. Then I start to think in copy, microcopy, art directing some images around their current website and around the web. With the previous step I start to have more ideas and start to drawing some wireframes on paper before I begin the user interface on sketch app. This project was really great for training my skills and to learn more about this truly unique brand.