The Choice is an agency focused on Communication, holding a variety of services that include Editorial Production and Design, pr, Advertising, Events, Coaching, among others. The Choice wanted a new visual identity that express more clearly their values and beliefs about the brand, so I collaborate with them to re-design their new identity.
To design a new visual identity that maintains some familiarity with their previous design. It should be an evolution rather than a revolution.
The Choice previous design didn’t reflect the authentic values of the brand, reflecting a brand in isolation, not showing the versatility and the passion presented on the Team. So, the principle guidelines for this new identity was to create an identity with more personality that have its roots in contemporary. The aim was to create an identity more flexible, friendlier and warmth, to help to better tell the story of the agency.